PeopleSoft CEO Craig Conway knows how to bruise his rivals with combination
punches. From a revamped software suite to a new management team, Conway has
rebuilt PeopleSoft into a lean, highly profitable e-business contender.
Now Conway's on the acquisition trail, looking for small
companies to round out PeopleSoft's product and consulting portfolio. Conway
recently discussed his strategy for 2001 with Sm@rt Partner editor Joseph C.
Panettieri.
SP: PeopleSoft's Q4 results were strong. How are you
feeling about business in 2001?
Conway: Our company is in
good shape, and there are some good macrofactors in play right now. Large
companies are Internet-enabling their enterprise applications. That makes
life good for PeopleSoft. The second macrofactor that bodes well for us is
software. PeopleSoft 8, our latest release, leapfrogged Oracle and SAP. In
terms of architecture, we're a year and a-half ahead of them.
SP: Can your business remain strong amid the economic
slowdown?
Conway: You can't get up and
watch Bloomberg without getting a strong daily dose of economic gloom. It's
been a bit of a dilemma for PeopleSoft, because our internal metrics have
never been better. All of our internal systems [suggest we should] increase
our [earnings] guidance to Wall Street, but the weather's cold out there.
We're not feeling the economic pressures, but we're cognizant of them.
On the [Wall Street] analyst call a few days ago, I
decided to stay with our [earnings] guidance for 2001, rather than take it
down—but I also didn't take it up. We're comfortable with [2001], in spite
of the current economic condition. However, if the economy degrades into a
full-blown recession, no company would be immune to that.
SP: Does that mean you support the Fed's latest
interest-rate cut?
Conway: I support the rate
cuts, and I'm glad [Alan Greenspan] made them to hold off a full-scale
recession.
SP: In the closing weeks of Q4, did you notice any hint
of a sales slowdown?
Conway: Not at all, and boy,
was I watching [for] it. No question, I was apprehensive. I thought that our
sales managers would say they're having a difficult time getting purchase
orders signed. But that wasn't the case at all. Our earnings announcement
[beat expectations] in every single category. Every single metric showed a
phenomenal Q4.
SP: Your Q4 results mentioned PeopleSoft's close
relationship with IBM. Have you ever discussed a merger with Big Blue?
Conway: IBM made a decision
in Q4 1998 not to be in the application space. They make world-class
hardware, operating systems and databases. They have a suite of middleware
and a few applications like WebSphere and Lotus. But by and large, IBM
concluded that enterprise applications of our type are best left to
independent companies. They're partnering in this space. It was a deliberate
decision that went all the way up to [IBM CEO Lou] Gerstner. When I meet
with IBM periodically, I ask if that's still their position. As recently as
two weeks ago, it still was. If IBM ever does get into the enterprise
application space—if they want to OEM someone's product or acquire a
company—[we] want to be around that discussion when it starts to bubble up.
SP: Microsoft is acquiring Great Plains. Is that a
competitive threat to PeopleSoft?
Conway: I met with [Microsoft
CEO] Steve Ballmer after the Great Plains announcement to see what his
intentions are. I left [that meeting] feeling much more comfortable than
when I arrived.
Great Plains does 100 percent of its business through
resellers. And 95 percent of Great Plains' customers have fewer than 50 PCs.
I wouldn't call that the enterprise market; it's the very small-business
market.
Microsoft's business model has always been about very high
volume. That means small business. They've also always been about indirect
distribution. They don't like to have thousands of direct-sales people. Nor
do they want to take the primary support burden. Great Plains fits that
model. It was a perfect way for Microsoft to go.
I drove away [from Microsoft] feeling that they're
logically extending their high-volume reseller model. But [Great Plains] is
not a midsize play or large enterprise play.
SP: Is PeopleSoft looking to make any acquisitions?
Conway: Yes. Absolutely. At
the end of last year, I brought in a new CFO. Then I directed our existing
CFO, Steve Hill—a fabulous guy—to run business development and acquisitions.
It appeared to be a very fortuitous situation. The market got pounded,
venture firms are wringing out their investments, and the valuation of some
of these companies is very reasonable.
Steve's objective is to go after technology that
supplements our development efforts. That involves things like source-code
buyouts. I also gave him directives on certain areas where we can evaluate
acquisitions. That doesn't necessarily mean billion-dollar acquisitions.
Quite a few companies can be acquired for less than $100 million that can
accelerate [our] progress into certain markets. It's highly likely we'll
acquire small companies or partners on a small scale in the next 12 months.
SP: Does that mean PeopleSoft will acquire consulting
firms?
Conway: You are smack dab in
the middle of that industry, so you know it has gone through enormous change
in the last year and a half. There was a time that if you had a couple
hundred consultants and vertical expertise, you were extremely valuable in
the marketplace. Today, it's a tighter market. [Many] consulting companies
are happy to talk about some type of corporate alignment or strategic
relationship, where we bring those consultants into PeopleSoft. Some areas
we'd consider [are] CRM and e-commerce consulting. A year and a half ago,
you couldn't touch those types of firms. Sapient, Viant—all those types of
companies—were all incredibly high-valued. That has all changed. Some of
these smaller firms look at Peoplesoft as a very attractive way to align
themselves.
SP: So, will you acquire consulting firms or ink
partnerships with them?
Conway: One of my five
objectives in 2001 for PeopleSoft is to establish an omnipresent footprint
in the industry. We want to surround the market with partners and alliances
and agreements that make Peoplesoft a standard anywhere you look. There's no
one path to achieve that directive. We can acquire companies, we can have
strategic initiatives with others in particular vertical markets, we can do
revenue sharing.
The watchwords with partnerships are staying flexible and
creative. We're pretty much open to anything.
SP: Fifty percent of your Q4 revenue came from new
customers. Did any of those new customers unplug software from Oracle, SAP
or Siebel?
Conway: The answer is
surprisingly yes. It's very unusual for a company to unplug one of its
enterprise apps, no matter how unhappy they are with the vendor. You can be
upset with SAP or Oracle, but it costs money to pull it out. But the trend
to Internet-enable your enterprise apps involves spending money, even if you
stay with the same vendor. Now, the customer starts to ask how much it will
cost to jump ship and switch to us. We had 10 or 12 accounts in the last 60
days that actually unplugged a competitive product. I have to tell you, that
never happens in our industry. Once you've done a $5 million or $10 million
implementation of SAP, you are not going to unplug it. That's how SAP
survives. They're not leading in innovation, but they have 27,000
installations, 13,000 customers—it's painful to switch. |