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It’s
one thing to plan, and another to execute
By
Predrag Jakovljevic, CPIM, CRIM
Despite
their investments in enterprise resource planning (ERP)
and supply chain management software systems, many manufacturers
still continue to use clumsy batch reports and pesky spreadsheets
to manage their operations. These ad-hoc systems are often
inefficient and error-prone methods of supporting decision-making,
resulting in decision-makers relying on “educated
guesswork” rather than on an accurate dynamic analysis
to align decisions with strategic objectives.
The
unpleasant truth is that most manufacturers today cope with
the ongoing problems of change by using a combination of
people, paper and tools. Good planners attempt to align
variations in forecast demand with the execution side of
the supply chain. But it is often not enough to just detect
and understand the variation, leaders must also be able
to react promptly to take advantage of an opportunity or
minimize the negative impact of a demand exception. Traditionally,
these events would send business analysts scurrying back
to spreadsheets and paper-based manual processes to consider
various ways to address exceptions. They might look at scenarios
for alternate warehouse transfers, expedited shipping, working
overtime or even adding an entire plant shift. These hurriedly
explored alternatives and then quickly driven decisions
are usually a compromise decision, given that spreadsheets
are slow, often out of date and provide different versions
of the truth.
supply
chain planning
Supply
chain planning (SCP) applications provide forward-looking
predictions of events with probabilities for the future
that can encompass medium and long-term time horizons. Since
decisions should be based on timely information, an SCP
application suite sits on top of a transactional enterprise
system to provide planning, what-if scenario analysis capabilities
and near real-time demand commitments.
As
the key challenge for planners is to determine the type,
location and magnitude of customer demand (and the probability
of these events taking place), and to organize resources
required to fulfill that, typical SCP modules include: network
planning, capacity planning, demand planning, advanced planning
and scheduling (APS), and distribution and deployment planning.
supply
chain execution
On
the other side of SCM is supply chain execution (SCE). These
encompass applications that enable the efficient procurement
and supply of goods, services and information across enterprise
borders to meet customer-specific demand. Modern SCE suites
have evolved through consolidating SCE components such as
warehousing management systems (WMS), yard management, transportation
management systems (TMS), distributed order management systems
and supply chain inventory visibility (SCIV).
collaboration
enters the picture
The
increasing demand by manufacturers and their customers for
near real-time supply chain collaboration will also place
even more emphasis on any company’s ability to meet
promised order delivery dates and commitments.
This
greater interaction with suppliers is created by the ongoing
need to drive supply and sourcing initiatives as far back
as possible into the design process, to ensure lowest possible
cost and highest quality and delivery performance. Hence,
product lifecycle management (PLM) and customer relationship
management (CRM) are now a part of the supply chain equation,
as are operational functions like procurement, supplier
performance, spend management and contract management.
Planning
and execution functionality in the supply chain is slowly
converging because no plan is useful if leaders can’t
execute it. Thus, enterprises now move beyond simple applications
for balancing supply and demand to technologies that allow
them to quickly analyze the impact of various decisions.
As
supply chains become more dynamic and operate in near real-time,
the lines between planning and execution continue to blur,
which bodes well for their functional convergence. Some
SCE vendors offer more than pure execution and offer some
planning and optimization capabilities, often described
as “adaptive” systems.
Companies
need real-time information from execution systems to develop
and adjust optimal plans, while the execution side should
benefit from more realistic plans for some readiness sake,
rather than to merely react after the fact in a firefighting
fashion.
We
believe that planning and execution will become inseparable,
and that a variety of software applications like ERP, SCP,
SCE, PLM, CRM, MES and CPM will come together into a more
adaptive system. Harnessing these technologies should lead
to the so-called “self-healing” or adaptive
supply chain — when a software engine monitors all
the numerous events taking place supply-chain-wide, identifies
and escalates exceptions, sends notification, and reacts
appropriately to those exceptions, ideally without human
intervention.
user
recommendations
To
optimize their extended supply chains, manufacturers need
to address the planning, execution, control and analyzing
aspects of SCM. Neither planning nor execution tools can
fix a dysfunctional supply chain, but planners need to analyze
and optimize both areas. Successful enterprises with appropriate
performance management metrics in place are characterized
by their ability to articulate strategies into easily understood
action plans.
They
also emphasize data gathering from monitoring the performance
of the action plan and fine-tuning it. In any case, prospective
customers have to be aware of how workable any solution
is. Also, standardized / centralized data, tighter collaboration
and trust among trading partners, and tighter alignment
between corporate strategic goals and SCM operational metrics
are key success factors for contemporary supply chain management.
Predrag
Jakovljevic is a regular contributor to TechnologyEvaluation’s
daily newsletter that is read by more than 100,000 IT decision-makers.
His insights and analysis on the Enterprise Applications
markets appear regularly in Advanced Manufacturing. You
can reach him at pjakovljevic@technologyevaluation.com.
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